WATCH: The First Ever Live Superbowl Commercial

starring Adam Driver

Snickers made history during Superbowl LI with the first ever live Superbowl ad. The ad was preceded by a 36-hour livestream from the set at SnickersLive.com. Check out the commercial here:

They weren’t the only company making commercial history that night. Hyundai filmed it’s commercial during the game and aired it after the final whistle.