Sportswear brand Columbia is converting its once-useless clothing labels into useful survival tools. Aimed at hikers, campers, and fishing enthusiasts, the new tags are replacing the old laundering and care instructions on select Columbia clothing. The new stainless steel tags will be convertible into useful tools such as miniature sewing kits, fishing hooks, handsaws, sextants, sun dials, and water purifiers. Each tag is accompanied by an online video tutorial, explaining how to build and use each device. If all goes as planned, the tags will soon be coming to stores worldwide.
Image via Jim Pennucci