The ‘Netflix Factor’ Impacting More Canadians

Cord-Cutting the 'new normal'

Have you cut the cord yet? Research shows 190-thousand Canadians cut their ties with traditional TV in 2015 – an 80 per cent increase from the previous year. Brahm Eiley, president of Toronto-based market research company Convergence Consulting Group, says it may be the new normal with another 190-thousand expected to cut ties with cable and satellite companies this year. The high cost of the services is part of the equation, the growth of services such as Netflix, Shomi and Crave is another. Netflix had 4.9 million Canadian subscribers in 2015 – 58 per cent more than in 2013.