Distracted Driving Ad Designed To Shock

#PutDownThePhone Campaign To Curb Texting and Driving

The Ontario government is out with a new series of ads designed to give distracted drivers a dose of reality. The first of a series of fifteen and sixty second ads released this week shows a young man behind the wheel check a text before driving through the intersection. Take a look at the video to find out what happens next. The new campaign, called #PutDownThePhone is designed to shock viewers, they say it’s to emphasize the danger of taking your eyes off the road, even for a moment.