Large billboard in NYC encourages people to scratch and sniff a good smelling armpit
A massive billboard in New York City displays an armpit encouraging people to take a whiff of the scratch and sniff campaign.
People are stopping in their tracks to give the picture of a bare armpit a scratch to get a smell of the Billie brand Coco-Villa deodorant.
Coco-Villa offers beach vacation vibes: spiced vanilla, coconut cream, and sunny sandalwood.
The ad will be up until Friday, May 16, near Penn Station and other spots around Manhattan.
@billie Love the fresh smell of @billie pits in the morning #whatisnewyork #billiepartner ♬ original sound - Billie
Feature Image from Billie Via instagram
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