Superbowl ads are such an important part of the game these days. We get sneak peeks before the game, and afterwards we watch and sometimes re-watch the good ones.
The costs for 30 second ads at this year’s Super Bowl are already insane.
According to a report from Business Insider some advertisers are paying a record-breaking $5.6 million for 30 seconds. That’s $186,666.67 per second of Super Bowl ad air-time.
It’s a little bit less for companies who bought more than one ad during the big game, but every ad sold for over $5 million. There are 77 ad spots during the big game. 77 spots at $5 million a pop means over $385 million for ad time. That doesn’t even include the cost of making these ads.
Super Bowl takes place February 2, 2020.