The Canadian-owned video streaming service meant to take on Netflix just couldn’t hack it. Rogers announced on Monday that they will be shutting down all Shomi operations as of November 30th.
Shomi was launched in 2014 only to cable or Internet subscribers and later was expanded to non-subscribers. Both Shomi and Bell’s CraveTV have less than a million active subscribers combined compared to Netflix’s 13 million Canadian subscribers.
Rogers has announced an expected $100 million to $140 million hit in it’s third quarter on it’s Shomi investment. Bell has announced it will continue to invest in CraveTV programming and technology innovation, and original Canadian productions.