Consider this. Drinking responsibly makes you more attractive. A study at University of Houston showed students 25 faces of the opposite sex, along with a label depicting each person’s drinking habits from heavy to abstention. Test subjects then rated each photo on a scale of 1 to 7 for attractiveness, intelligence, likability and approachability. Social drinkers got the highest marks, heavy drinkers came in dead last – no matter how good-looking they might have been. Why ? The researchers say it’s due to the phenomenon of homophily – a tendency to associate with people who think and behave like us. College students love to drink and want to be around people who drink, so this seems like a no-brainer, but despite the prevalence of binge-drinking on college campuses, students still tend to be put off by people who spend their days in the bottom of a bottle.