A Spanish startup called Gik has just unveiled the first-ever blue vintage. They’re hoping it will be the next big thing among alcohol-loving Millennials who want their drinks to be Instagram-able, not just tasty.
Gik created the wine with the help of the University Of the Basque Country using both red and white grapes from Spanish vineyards. And the blue color? That’s down to anthocyanin, a pigment extracted from grape skin. There’s also some indigo dye thrown in to ramp things up.
The $12 wine first goes to market in Europe in the near future.